Newcastle’s Theatre Royal boosts the local economy
Last
year Newcastle Theatre Royal made a gross economic contribution to the region of £4.1m,
as revealed in the company’s Annual Report out today.
Newcastle
Theatre Royal’s Annual Report for 2013/14 details record breaking figures and
against the general economic background, shows a continuing success story.
Between 1 April 2013 and 31 March 2014 the Theatre welcomed 42 visiting theatre, opera, ballet and dance
companies, offered 48 productions and presented 409 performances to 337,447
people. The average audience capacity was 69% per performance, which is about
10% above the national average.
With
a turnover of £9.85 million, the Theatre supported 90 full time equivalent jobs
across the North East and returned £600,000 to Government in Tax, National
Insurance and VAT. The total annual
economic benefit of the Theatre to the North East was independently calculated
at £4.1 million.
Chief
Executive Philip Bernays said: “2013/14 was a great success, we maintained our
high levels of attendance and, as a testament to the strength of the staff team
and their teamwork, renewed our Investor in People accreditation with flying
colours. My thanks go out to our dedicated staff, our committed Board of
Trustees, our sponsors, supporters, audiences and partners (particularly
Newcastle City Council, who despite difficult times remain a bedrock).”
Over
the course of 12/13, the Theatre sold £7.65m worth of tickets and 27,487 people
joined as first time ticket buyers. The most popular show was the annual Pantomime
which accounted for 27% of visitors, closely followed by musicals at 23.6%.
Highlights of the past year include the opening of a new permanent exhibition The Story of Theatre, in partnership
with the V&A, Newcastle City Library and Tyne
and Wear Archives and Museums, as the concluding part of the Theatre’s 175th
birthday celebrations. In addition, the
venue’s famous Christmas pantomime, Jack
and the Beanstalk broke all previous Box Office records with attendances of
over 92,000. In January 2014, it held its first ever ‘Relaxed’ performance, a
performance of the panto specifically designed to welcome people within the
Autistic Spectrum Condition, with learning disabilities or sensory and
communication disorders into the theatre – it was a huge success and is set to
be repeated in 2015.
The
financial squeeze meant the theatre had to reduce the capacity of its Learning Department and refocus its work, centring it on
the Theatre Royal building and productions. Yet it continued to deliver a
programme of participatory creative learning experiences which helped to develop
new audiences and provide an experience and learning opportunity of real
significance. Over 7,500 people engaged in some way with the Learning Programme during the year.
The
Theatre is also famous for having the most generous Friends scheme in the UK and the largest arts membership scheme in the
region – last year it attracted a total of 6,685 Friends & Advantage
members. It’s also a favourite among the
business community and received support from 15 corporate sponsors.
Chairman
Councillor Ged Bell said: “In times of uncertainty, we have had a great year thanks
to the quality of our productions, high attendance levels, and dedication of
the staff.
He
added: “The Theatre Royal is good for Newcastle – it really is the jewel in the crown of our great
city, not only boosting the local economy but enriching the social and cultural
scene in a very unique and special way. My thanks to all who have supported it
over the year, to our audiences, to the Friends of the Theatre Royal, to our
sponsors and our donors, to my colleagues on the Board of Trustees and to
Philip and all the staff – no one works as hard as they all do to deliver a
programme of such quality for so many people.”
For
more information visit http://www.theatreroyalannualreport.co.uk/
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